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How To Negotiate a Great Deal in Real Estate as a Buyer

The late night “As Seen On TV” zero-down gurus seem to be heavy on theory, but light on practice. Their social proofs are often staged and gilded for a convincing presentation. This most likely is not how South Florida homeowners came to own their present home.

In this post I will discuss three of the more important conditions needed for a terrific deal to come about.

Motivation can make what would normally be a difficult circumstance to resolve (huge gap between buyer and seller; more than just the price) a piece of cake to bring to a mutually agreed upon set of conditions or terms. What may be difficult at first is uncovering a seller's motivation. Personal and private issues are often sensitive matters, and may appear to be a source of embarrassment and shame for them to disclose. However, some personal and private matters are truly difficult to cover up, such as a divorce. There are personal reasons that may be difficult to uncover. For this, the proper questions are the answer.

Asking a seller his or her reason for selling will usually elicit a reason that sounds plausible. There is more often than not a real (and undisclosed) reason behind the one offered. A trained and experienced REALTOR® will know how to deal with this situation.

Timing...Sellers don't normally put a home up for sale with the expectation of it remaining on the market for a protracted period of time. They typically want a quick sale at full price. Given the conditions of today's market, sellers generally have acclimated to the expectation of a longer listing period.

Offering a close of sale to coincide with seller expectations on the timing will greatly assist in making a great deal possible and thereby justifying a concession in return.

Everything is negotiable. Be creative when negotiating. Nothing is sacred when it comes to benefits for seller and buyer. Think outside of the box, and never rule out any possibility no matter how unlikely it may be you can get an agreement. You may be surprised by the things the other side might be willing to negotiate on to achieve an acceptable offer.

My name is Cheryl Lopes and I, along with my proven team of real estate professionals, want to be your biggest advocate and 'one-stop' resource provider for all real estate and related information. Let me show you how to experience the wonderfully powerful results of highly effective marketing today!

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