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Do “Baby Boomers” Have Buying Power and Clout?

Baby Boomers are those people who were born during the Post World War II boom years, and grew up between the years 1946 and 1964. Some Baby Boomers have settled in the south Florida region.

Are you a Baby Boomer? If so, then you have many or most of the following characteristics:

  • No bias or regard for race…

  • Inherited parents’ financial portfolio…

  • Inherited parents’ real estate…

  • You know the following celebrity names: Red Skeleton, George Burns, Errol Flynn, Tyrone Power, Giselle McKenzie, Eddie Fisher, etc.

  • You are ‘Empty Nesters’-- your kids are all grown and out of the home…

  • You have a handle on your finances and have learned to manage your money over the years…

  • You are in the mid to upper-level income strata of American society…

  • You own a business or are a second tier and higher business manager or executive…

  • You are a Vietnam War veteran…

  • Your favorite sitcom was “I Love Lucy”…

  • You remember “Woodstock”…maybe you were there!

These are just a few of the characteristics which help to define and identify the Baby Boomer. The people of this generation were the first to live under the threat of nuclear annihilation. This resulted in their quest for, and interest in, world peace and nuclear disarmament.

The Boomers are in their final years of entry into their retirement years—the last year being 2012 as a beginning to retirement. They have buying power and clout. The Baby Boomer demographic will be the donor participant in the largest transfer of wealth ever in history as it passes on its assets to the next generation.

Yes, Baby Boomers have money, clout and buying power. They have purchased and sold several homes, and also changed careers on average of three times during their lifetime. Considering the history of this specific generation, it is and has thus far been, the most affluent generation ever to live in history. Kudos to all of you Baby Boomers! Kudos!

My name is Cheryl Lopes and I, along with my proven team of real estate professionals, want to be your biggest advocate and 'one-stop' resource provider for all real estate and related information. Let me show you how to experience the wonderfully powerful results of highly effective marketing today!

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